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These days, it seems like everything good shows up first on TikTok. This adorable candle warmer, that viral blanket storage hack, and even this durable carpet cleaner are all TikTok discoveries. So it’s no wonder the social media platform is also the place where interior design trends come to light. Our individual algorithms may be curated to show us only what we like, but the data doesn’t lie. Farmhouse alone garnered more than 40 million views over the past 12 months on the platform, making it the most popular interior design style by far. But what else topped TikTok’s charts? To help us make sense of Tiktok decor trends for 2024, we tapped Rachel Coffey, social marketing manager at Le Creuset; Gideon Mendelson, founder and creative director at New York City interior design firm Mendelson Group; and Jennifer Verruto, founder and CEO of San Diego–based Blythe Interiors.
A favorite of Joanna Gaines and Erin Napier, farmhouse design is on the rise and was TikTok’s most popular interior design trend of the past 12 months with 408 million views. “The farmhouse trend resonates because it blends the best of both worlds—it’s both chic and comfortable,” says Coffey. Mendelson agrees but attributes the aesthetic’s spike in popularity to the true return of hosting this year. “It stems from people’s interest in creating warm and cozy homes,” he says. “Rustic style feels unpretentious and inviting, exactly what you want in your space.”
However, the midwestern farmhouse style with shiplap everywhere and gray washed wood floors is not the farmhouse style Verruto is seeing her clients gravitate toward. Instead, they’re asking for a European version of the farmhouse trend; think warm and cozy with a French Country flair. “These styles often have a common thread of warm wood tones, natural stone, earthy palettes, and organic materials but are definitely different than the farmhouse style that often comes to people’s minds,” she says. “Typically, once we dive deeper into our client’s wants, we realize that they like certain elements of farmhouse style, like exposed beams, as opposed to a true super-rustic feel.”
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2023 has been the year of self-expression in every form: friendship bracelets, bedazzled cowboy hats, and yes, even colorful interiors. “TikTok is all about self-expression, and vintage decor is a natural fit because it feels so warm and personal,” says Coffey. “By surrounding yourself with items that mean something to you, your home becomes a collection of conversation starters and memories in motion. Blending your latest finds with vintage treasures and heirlooms infuses your space with personality—think Grandma’s Dutch oven paired with your new registry dinnerware.”
To nail the “collected, eclectic look,” Verruto recommends that you “create balance but pair things unapologetically.” For example, she adds, “adjacent to my mom’s 1920s Japanese tea cart is a modern funky shell-inlay sideboard.”
In addition to the sense of nostalgia, Mendelson insists furniture was just made better in the past. It’s a fact, and it’s something young people are starting to discover as they grow up and move into their own spaces.
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Whether you like to layer, are into dopamine decorating, or simply love stuff, maximalism is the design style built on the idea that more is definitely more. “We encourage people to embrace bold style through every corner of the kitchen with mixed materials, playful patterns, and rich, saturated colors,” says Coffey. “This maximalist approach evokes nostalgia, creates contrast, and adds visual appeal throughout the home. It’s also very fun and eye-catching, making it a great fit for social media!”
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Eclectic style is appealing because it’s so inclusive—there are no rules. As with vintage decorating, it has more to do with the owner’s personality than it does with a prescribed list of attributes. “A lot goes with this look, which allows clients to easily incorporate existing and sentimental personal items that might be a little quirky, while it also lets people display multiple designs styles at once,” says Verruto. “The common thread with all of these looks is that they have a curated, collected look. They give the illusion (although sometimes real!) that the spaces evolved over a period of time.”